The Power Of Mobile Marketing

mobile bannerIn today’s business world it can be very tricky when it comes to marketing since what is trending right now is likely to be gone tomorrow. With such a fast pace, marketers must be on top of their game in order to succeed in the complicated world of marketing.

Advertising dollars are not being thrown around like they did in the past where it seemed like companies had unlimited access to cash. The business climate of today is something that has gone through radical changes over the past ten years, mainly in the area of mobile marketing. Since almost everyone has or wants a smartphone, you can bet that the majority of dollars will be spent developing new ways to connect to these mobile users.

Mobile marketing has become a huge success because this type of advertising is in real-time and is not subject to static forms of print like you had in the past. Previous marketing efforts such as in newspapers and magazines can quickly become outdated or not be seen altogether. But with mobile marketing you have people opting in to the types of messages they want to receive.

If your favorite store is having a sale, instantaneous you will receive an sms text on your smartphone informing of a fantastic deal that could be had right now. The cost of this type of marketing is low and the benefits can be enormous, especially if you can get consumers to opt-in to receive your messages.

There are many different platforms to marketing through mobile devices since people also like to play games. Sponsors of these games, especially ones that really take off can rake in millions of advertising dollars virtually overnight.

Video marketing has taken the place of more traditional print advertising and this plays well through mobile devices. Since many people have unlimited data plans and also Wifi, you can expect big marketing successes with viral videos.

The great thing about mobile app marketing from a business standpoint is that you are connected to consumers in real-time virtually anywhere they are in the world. Since most people have opted in to receive message from you, they are more than happy to hear about special sales and promotions that are taking place. A business can time these promotions to specific days of the week, holidays and special event sales to keep their customers informed.

Studies have shown that SMS marketing messages are read on average within four minutes! Where can you find such amazing results? In addition to those great numbers mobile marketing is highly regulated within their own industry to conform to standards that use best practices within this new type of media industry. The decision makers understand that this type of marketing is a real winner in the advertising world, therefore they want to set standards and come up with established guidelines for new marketers to follow.

Unfortunately in other parts of the world where no guidelines have been set we still see a lot of spam messages being sent. This is similar to the early days with email where marketers would bombard your inbox with unwanted messages. Hopefully sooner rather than later the rest of the world will come up with set guidelines and standards similar to what we have here in North America and in Western Europe so everyone can enjoy this form of successful marketing.

Different marketing trends are constantly evolving but right it seems as if SMS is the leader of the pack. With the digital age and the constant emergence of new technology, you can be sure that mobile devices are sure to be a very successful form of marketing now and well into the future.

Benefits Of Looking At Analytics For Mobile Apps

mobile appsIf you are trying to develop a mobile application and/or simply monitor your already existing application, you are going to want to be sure that you utilize the proper analytics for them. There are many different benefits that you are going to get from looking at analytics for mobile apps. In this article, we will be going over some of the main benefits that you are going to get from looking at them.

Benefits Of Monitoring The Analytics For Mobile Apps:

1. Operating System.

One of the biggest benefits that you are going to get from monitoring your analytics of various mobile apps is that you are going to be able to figure out which operating system a user is accessing your application from. This helps if you have your application available on more than one operating system because you are going to be able to know exactly where it is coming from. This is also going to help you have a good idea on exactly how each application is performing in their respective operating systems.

2. Location.

Another great thing about monitoring the analytics of your mobile applications is the fact that you are going to be able to effectively figure out where each person is accessing your application. For instance, are they in country A or country B. This is going to give you a good idea on who is using your application and where it is being used the most. This is going to allow you to accurately track your users and figure out different things that might help with the user experience or implementation of it.

3. Features.

Another thing that you are going to be able to do is track to see what features are being used the most and which features are being used the least. This is going to help you a lot because you will be able to see what people like about your application and what people either do not like or simply do not care about. This is going to allow you to have a ton of information about your application and its features that can help you fix or patch issues in future updates. By figuring out which features people are using the most, you will be able to effectively update your application in order to make it much more user friendly and better overall. If you find that people aren’t using a certain feature too much, you might be able to figure out that it has bugs or glitches that are keeping people from using it and being able to enjoy it.

As you can see, there are plenty of different benefits that you are going to get from analyzing the mobile analytics of your mobile applications. Be sure that you take a close look at your analytics and keep an eye on the things that people are using your application for, what they like the most about it, who is using your app, and more.